When you receive a lead, you should always look for information you can use to establish rapport with the customer who sent the inquiry. It only takes two minutes to find out the information …
First Email Response to Internet Leads
What should your first email to an internet lead look like? What are you trying to accomplish? To get and keep your customer's attention, get him engaged and and reply back to you. How are …
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Voicemail Messages
Always leave a message. Remember: Whole point of calling your customers is to establish a relationship. Hanging up when the call goes to voicemail won't help with that. Most customers screen their …
Internet Sales
Since the late 90's our use of internet grew by leaps and bounds. Car Dealers response to growing use of the internet as a shopping and communication medium varied and changed quite a bit from the …
Listening
How to LISTEN Be Patient Make Eye Contact Take brief notes of key points Offer nonverbal and verbal encouragement ( facial expressions, head nodding, mm-hmms) Read between the lines …
Value
Everything of value must be sold before the negotiations. Yourself Car -- Features and benefits Dealership -- Reputation, service, parts, convenience Time - Value in buying …