A customer is the most important person in your dealership, either in person, on the phone or otherwise.
A customer is not dependent on you. You are dependent on your customer!
A customer is not an interruption in your work. Customers are the purpose of your work. You are not doing them a favor by serving them. They are doing you a favor by giving you an opportunity to be of service.
A customer is not an outsider to your business. Customers are the foundation of your business.
A customer is not a cold statistic — a name on a deal jacket or a Customer Relationship Management (CRM) system. Customers are flesh and blood human beings with biases, feelings, needs and emotions like your own.
A customer is not someone to argue with or prove wrong. You lose when you win an argument with a customer.
A customer is a person who brings you his/her wants and needs. It’s your job to satisfy them profitably. Profitably for your customers first and then for yourself!
Your customer is #1 — The most important person in your dealership!