A customer is the most important person in your dealership, either in person, on the phone or otherwise. A customer is not dependent on you. You are dependent on your customer! A customer is not …
Negotiating Basics
Negotiation is defined as "discussion aimed at reaching an agreement." Sometimes the first proposal you present is not going to be the one accepted. Customers may raise objections to price, …
Obligation
Make them feel obligated Do you want to sell more cars? Do you want to have easier time closing your deals? By the end of demonstration your customer should like you, trust you, and feel …
Death of a salesman and the future
If our nation, one-time powerhouse for the planet, becomes powerless, tomorrow's historian, some Gibbon - viewing our life and times from a pinnacle of history yet to be reached - may have to record …
Shortcuts
‘There are no short cuts to any place worth going.' Beverly SILLS Go through the steps to sale without skipping any step. Don't try to go from greeting to closing. Stick with the BASIC PROCESS …
Everything Matters
Everything you do affects the sale. How you look How you act What you say How you say it Your body language All either take you a step closer or a step further away from the sale. …