Always leave a message. Remember: Whole point of calling your customers is to establish a relationship. Hanging up when the call goes to voicemail won't help with that. Most customers screen their …
Listening
How to LISTEN Be Patient Make Eye Contact Take brief notes of key points Offer nonverbal and verbal encouragement ( facial expressions, head nodding, mm-hmms) Read between the lines …
Value
Everything of value must be sold before the negotiations. Yourself Car -- Features and benefits Dealership -- Reputation, service, parts, convenience Time - Value in buying …
Characteristics of Top Salespeople
Ambitious Empathetic Strong ego driven Don't take "NO" personally Persistent Determined Goal oriented Courageous Responsible Energetic Confident Has well established …
Basics
Starting a career in car sales can be challenging. It is crucial to understand and master the foundational principles. By adhering to these basics, you are setting yourself up for success. For those …
What is a Customer?
A customer is the most important person in your dealership, either in person, on the phone or otherwise. A customer is not dependent on you. You are dependent on your customer! A customer is not …