What is brag book or evidence manual?
It is a book or a binder you can put together to show your customers while they are waiting. It may contain:
- Positive letters, testimonials from customers about your service department
- Positive letters, testimonials about your dealership.
- Positive letters, articles, news clippings about the makes and models you sell.
- Positive letters about you.
- Excellent customer satisfaction scores, surveys, review.
- Positive articles from newspapers or magazines.
- Pictures of customers as they were taking delivery of their vehicle.
- Pictures of you, your family or pets.